Kaiju cap (magazine ad) / San-ei trade / 1970s 業界誌『玩具商報』に掲載された三栄貿易「怪獣ボーシ」の広告。マイティの帽子も三栄貿易製だった。もともとはヨネザワが「怪獣ヘルメット」という製品を発売していたので、恐らくその便乗商品。でもこれを本当にかぶって遊ぶ子供達はどれくらいいたんだろう。 Kaiju cap (magazine ad) / San-ei trade / 1970s An advertisement for the Sanei trade "Monster Boshi" published in the industry magazine "Toy Commercial News". Mighty hat was also made by Sanei. Originally, Yonezawa had released a product called "monster helmet", so it's probably a piggybacked product. But how many kids are there who really wear and play this. 夏のパチ怪獣祭り2018③/怪獣ボーシその1/三栄貿易が1970年代初頭に発売していたオリジナル怪獣帽子。同時代に売られていたヨネザワ製ウルトラ怪獣ヘルメットの便乗商品なんだけど、明らかにマルサンのドラギラスと同一デザイン。著作権フリーの怪獣だったのか、いまだに謎。 Summer Pachi Monster Festival 20183 / Monster Boshi Part 1 / The original monster hat that Sanei Trading had released in the early 1970s. It's a piggybacked product of the Yonezawa Ultra Monster helmet that has been sold at the same time, but it's clearly the same design as Marusan Dragiras. It is still a mystery whether it was a copyright-free monster.
That bagged Bullmark poster is spectacular. I’ve straight ripped that style for several artists and their toys, and it’s aesthetically flawless.
Yep, you cannot beat the Japanese for graphic design and layout skills. I think that the shapes of their written language help as well, the way they incorporate Kanji into some of their adverts and brochures is great.
Ugh. Absolutely brilliant. I’ve gone through these pages for fun so many times. At Lulubell, when we first moved locations, we’d intended to cover the bathroom walls with older, random Japanese toy adverts(nothing vintage). But the box we had them stashed in somehow got mixed with the rubbish during the move and we lost ‘em all. In total agreement with the kanji, as well. It’s almost always laid out and presented so explosively! The Kamen Rider toy ad pages look like checklists for kids to keep!