Wow. This looks crazy. I like that the description mentions that they focus on the "unifying force of consciousness found in nature, animals, and humankind". That concept is the spark that ignited my decision to go vegan... horrific visuals and such all aside. All creatures are conscious of their own existence and being, and that's a privelage that I wouldn't want to steal from anything or anyone, human or animal. I don't need to see them being tortured to understand that. But some people do.
