Not sure if this guy is an old or recent character from Ultraman. Anyone seen any toys of him? He looks cool. Ebisu (also transliterated Yebisu or called Hiruko or Kotoshiro-nushi-no-kami, is the Japanese god of fishermen, good luck, and workingmen, as well as the guardian of the health of small children. He is one of the Seven Gods of Fortune and the only one of the seven to originate from Japan.
Followed your lead and looked him up, he is very cool. Haven't seen any toys of him but I am a noo person. A vinyl of him with a big fish would indeed be great.