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| New Pepsi Logo... (ewwww) http://skullbrain.org/legacy/viewtopic.php?f=5&t=25900 |
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| Author: | Locomoco [ Thu Oct 30, 2008 2:37 pm ] |
| Post subject: | New Pepsi Logo... (ewwww) |
 As much as I'm a minimalist in design opinion, this is horrid... I didn't even like the previous version. For me the 1971 version is the "definitive" version, and the rest are just awful. Seriously, this is just terrible. 5 months of work and over $1,000,000 went into this travesty. |
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| Author: | Collin Shots [ Thu Oct 30, 2008 2:41 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
Yeah the 1971 logo should just be brought back. The new one somewhat reminds me of the girl scouts of america logo, plus that typeface is just horrid. |
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| Author: | Flatline [ Thu Oct 30, 2008 2:42 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
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| Author: | Joe [ Thu Oct 30, 2008 2:43 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
If that's the best they could come up with, I wonder how bad the other designs were. |
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| Author: | Locomoco [ Thu Oct 30, 2008 2:44 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
Hopefully, they'll see that this is a terrible change, and maintain the one they have now until they can come up with something that at the very least maintains the iconic "pepsi wave"... why would they abandon their trademark ID for that meaningless blob. Don't even get me started on that font... |
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| Author: | akum6n [ Thu Oct 30, 2008 2:51 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
Hey look, it's Arial's cousin. Those pre-60s logos are pretty interesting. It's like a reverse of the current Coke logo. |
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| Author: | REdYOdA [ Thu Oct 30, 2008 2:53 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
You're right...fucking terrible design. Made me think of the Obama logo for some reason... 
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| Author: | fletchthis [ Thu Oct 30, 2008 3:02 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
Reminds me of when they tried to change the 49'ers logo  I hope the pepsi one meest the same fate. |
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| Author: | Locomoco [ Thu Oct 30, 2008 3:07 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
Yeah, lots of people have compared the new Pepsi logo to the Obama logo... but the Obama logo is MUCH better because the elements of the design actually have meaning and add up to making a strong ID. It has the flag stripe, it has the letter "O", it has the feeling of "a new day dawning"... smart, compact and uncluttered design. Unfortunately, the Pepsi logo is seemingly different just to be different. The only thing similar to the previous versions is the round shape and the colors - but the history, the built up equity of the Pepsi wave is just lost. The 49er helmet change was their attempt to remove their attachment to San Francisco... at the time (and they probably still feel this way) they wanted to try and move the team from SF to Santa Clara. And so at least that proposal for a change had some functional significance. |
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| Author: | bansheebot [ Thu Oct 30, 2008 3:24 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
Looks like a cookie cutter airline logo. I hate it. |
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| Author: | Parka [ Thu Oct 30, 2008 3:32 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
1898 version is the best |
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| Author: | sumatra71 [ Thu Oct 30, 2008 3:42 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
1971 version rules cause' that was the year I was born...!!! 
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| Author: | PaulieVinyl [ Thu Oct 30, 2008 3:46 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
1898 Norwegian black metal version rules. |
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| Author: | lurker [ Thu Oct 30, 2008 4:17 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
coke > pepsi |
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| Author: | Count [ Thu Oct 30, 2008 4:19 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
PaulieVinyl wrote: 1898 Norwegian black metal version rules. That one's totally the nightmare before christmas version. |
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| Author: | Locomoco [ Thu Oct 30, 2008 4:22 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
lurker wrote: coke > pepsi If it wasn't before, it is now... |
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| Author: | Dean [ Thu Oct 30, 2008 4:23 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
The logo itself looks imbalanced and slap-dash. No sense of proportion or connotation at all. Despite the wave motif, it's not even dynamic ... more like a lava lamp with the lamp turned off. The weird thing about the under-weighted neo-Helvetica all lower-case "pepsi" logotype is that it connotes late 60s/early 70s commercial typography, but without any context. It doesn't look hiply nostalgic or contemporary, just lazy, poorly executed. Locomoco wrote: For me the 1971 version is the "definitive" version, and the rest are just awful. Agreed, but at least the '62 version has its Pop Art value, and literally suggested "pop" with the bottle tab motif. Ah, Pepsi... 
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| Author: | havingmysay [ Thu Oct 30, 2008 4:33 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
theyre trying to polish a turd |
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| Author: | Collin Shots [ Thu Oct 30, 2008 4:48 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
They really should bring back these cans  Also bring back the noid, spuds mckenzie and max headroom while they are at it. |
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| Author: | REdYOdA [ Thu Oct 30, 2008 5:18 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
funny, I just received a package from Japan... ...in a Pepsi box   Just had to share. |
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| Author: | silent killer [ Thu Oct 30, 2008 5:34 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
i thought obama too for some reason. this is HIDEOUS. it gets better, when i showed my girlfriend, she showed me showed me these: 
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| Author: | Collin Shots [ Thu Oct 30, 2008 5:37 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
Ohhhhh the white on the diet pepsi is slimmer. Thats worth at least 793,492 dollars alone. |
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| Author: | nefasth [ Thu Oct 30, 2008 5:38 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
It looks like an ovulating clam. |
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| Author: | bryce_r [ Thu Oct 30, 2008 5:41 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
The 1898 one is pretty cool |
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| Author: | Lalo [ Thu Oct 30, 2008 5:48 pm ] |
| Post subject: | Re: New Pepsi Logo... (ewwww) |
all i wanted was a pepsi, just one pepsi, and she wouldnt give it to me, just a pepsi! |
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