I saw a commercial for these the other day, and they totally reminded me of Battle Beasts. A few differences, but the similarities are striking... similar scale to BB, similar designs, marketed as collectible, each figure belongs to a nature based tribe, and they battle accordingly. They come with cards (B.Beasts didn't), and don't appear to have articulation (B.Beasts did) but regardless, Battle Beasts were the first thing to pop into my head. Commercial: http://www.youtube.com/watch?v=GICJqPQf9q4 Website (WARNING: If your computer sucks like mine, this loads very slowly) http://www.gormiti.com/ I might have to pick some up. They've been in the European market (also as Gormiti) for longer, but were released in the U.S. earlier this year.