Aren't both Puritanism and violence American traditions that go hand in hand..? Over here it's "violence bad, boobies okay," and while I don't approve of censorship in the first place I'm generally okay with that. For further education on the subject just check out this German commercial from the late 80ies (NSFW, I guess). The Black Heart Menargo has a handful of blue GID beads thrown in - I never knew about the death rattle concept behind them, though! Makes me love it even more.