Hey Fellas, a lot of us are design savvy, lend me a hand? Trying to identify this really familiar font face... It looks like a font a food company used, I just can't remember. Maybe baloney or some other sandwich meat, or something like that? I wanna use it for a project I am working on. It's used in REAL X HEAD's logo, one of them.

Are you certain that's a font and not a logotype? It reminds me of Cooper Black but I don't believe that's quite it.

Frankfurter Normal

That's it!

Thanks!

Cool find. I wish I could find a free version.

Since it's on topic, I don't mean to hijack, but does anyone know the font used in most S7 flyers? I'm wondering about the one seen here. It looks like a Light version of a popular Sans Serif (I actually saw it on the clothing company I-N-C's in-store signage when my girl dragged me to the mall yesterday). I think I've come across it before but it's bugging me now as I'd love to get my hands on it.

Helvetica Neue - 27 Ultra Light Condensed

Ouister, you knows your fonts!

(I actually knew that one, we use it in our magazine)

Sweet -- thank you.

Are you guys typesetters / graphic designers as well?

the real head font you posted looks like the same dont used for Mega Blocks

I'm a graphic designer. I get a high whenever I'm able to identify a font.

Speaking of Helvetica, did anybody see Helvetica Film? It's a dcoumentary on the typreface. It probably sounds retarded to non-designers but I thought it was a fascinating film.

I aint no designer, but I love weird "history of..." docs, sounds cool.

H E L V E T I C A

It will play at the Embarcadero Cinema here in San Francisco in June. If there's to be a film about one contemporary typeface, that would be the one. So much history!

...and yes, when I studied typography with Heinrich Brimmer in the 80s, he advised that if you get excited about this stuff, you are a hopelessly anal-retentitve nerd and should accept yourself as such.

Could be worse, I could be a toy nerd... oh wait.

I hear that. It feels like you have some sort of 'insider' information.

In a type design & layout course I once had, we watched a short film about folks who still do hand typeset and engraving. It was very interesting, and I think it's really important that there are people out there keeping the origins of the art alive.

An extreme minority unfortunately, but I also really admire the art. There are probably still a few people on the planet who can design a proportional face by hand. I used to have a superb book by David Lance Goines that showed how to construct a perfect Roman face using nothing more than t-square, ruler, and compass. Shoulda kept it for rainy days.

I love high tech and the conveniences of computer-based design but sometimes I think they've given us a worldwide case of aesthetic ADD.

That, and any kid with a pirated copy of Photoshop fancies him/herself as a graphic designer. I am working prepress for a web printer, and I should start saving some of the abominations that I come across on a daily basis.

I really need to pick up more books on the subject. I have been into it for years and it's kind of pathetic that I only have one -- Taschen's Graphic Design Now, which I found on sale.

how do you like working prepress?

i have done that in the past and i have to say it really gave me a leg up in job farther down the road

you become that guy that knows the fonts and explains bleeds and registration to everyone

Thanks for the info on the film! I really enjoyed Jan Tschichold The New Typography.

I can never remember fonts or know what it is by looking at it.

I did buy the Type Selector (big fat swatch like Pantone Guide) by Thames and Hudson... very recommended.

I'm an unabashed font freak....
nothing like looking through a book of fonts to get my creative juices flowing.