Apparently he's hocking Oxiclean in the great beyond. from TMZ:

"TMZ has confirmed TV pitchman Billy Mays was found dead today in his home in Tampa, Florida early this morning.

According to the Tampa PD, the 50-year-old TV pitchman was found unresponsive by his wife Deborah at 7:45 AM.

TMZ has learned Mays' body has already been removed from his home.

Mays had just returned from Philadelphia, where he shot a new OxiClean commercial. He was a passenger aboard a plane that suffered a blown front tire upon landing. He told a local TV station, "All of a sudden as we hit you know it was just the hardest hit, all the things from the ceiling started dropping. It hit me on the head, but I got a hard head."

We're told Mays was at his home around 6:00 PM last night, and according to a source Mays was "acting fine and normal ... he was talking business with his father-in-law."

According to cops, there are no signs of forced entry to the residence and no foul play is suspected.

The Medical Examiner's office is expected to complete the autopsy by tomorrow afternoon."

...which was then thoroughly cleaned with OxiClean and Orange Glo to bring the place back to it’s pristine, new home/“nobody died here” state.

RIP pittsburgh native.

R.I.P.

it sounds like he died from the same type of head trauma that liam neeson's wife died from. that's so sad.

scary stuff really. I work a physically demanding and dangerous job, I can't count how many times I've split my head open, or had something heavy dropped on it. everyone take care of your noodle.

sorry to hear this - have been addicted to pitchmen this year. the commercials drive me nuts, but the backstory is fascinating.

regardless if he died related to head trauma or not...
from now on, if I get hit in the head, I am going to see a doctor.