This looks like a Saku paint app if you ask me and I could only imagine how many spray masks this toy requires. I'm betting Shig is just helping promote him. That price tag is easily justified to help an indi artist pay off paying a top notch sculpter, wax ,molds, and spray masks ( which probably cost more than wax and molds together) I just hope this doesn't turn into a nagnagnag toy where it's only sold in amounts of 10 for ungodly prices every time. O and all the drama and childish bullshit that comes with it. Because I'd love to try and buy one over the next 5 years lol.