All I can say is everyone I saw was spending between $500 and $2000, and the massive crowds were still there. That's on average, some probably spent $5-10,000. In past years people walked away from lotteries without toys, this year it seemed like everyone got something. If they didn't it was because they had spent their money elsewhere or were at a different coinciding event. Toy prices have gone up, and toys have gotten bigger, both in size, production run, and popularity. It was the first time I talked with collectors saying they had been "outpriced" by a creator, while masses still claw to get those toys. It really is a tough time to be a new collector who hasn't decided what to collect, or a seasoned collector who collects more than 3 brands. Probably as tough as it is to be a toy creator who gets out hyped by bigger names or brands.