Super7 x Funko x ReAction Figures

The formal announcement that many of you thought was coming is now here.....

August 29, 2013

Funko™ and Super7™ are excited to announce a new strategic partnership to debut and extend the ReAction Figure™ 3 3/4" line..

One of the most unique and highly anticipated toys of San Diego Comic-Con 2013 was the pre-order and launch of Super7's™ ReAction Figures™ Alien™ line. From the "Lost Prototype" 2-pack and Early Bird Kit to the the full reveal of the final Alien™ ReAction figures™ , the collector community was in a frenzied state over this new "retro style" look of toys within the action figure community. At the same time, Funko's™ continued growth and expanding product line made it's San Diego Comic-Con booth one of the single most travelled spots of the entire convention. After years of sharing the same aisle together, Super7™ and Funko™ saw an incredible opportunity to leverage each other's unique business insights into a more strategic partnership. Beginning with the launch of the Highly anticipated Alien™ ReAction Figures™ and then several licenses to be announced soon, both companies look to establish a firm collaborative footprint in the market with the ReAction Figures ™ line.

When we were making the Aliens figures ourselves, the quantity we could produce and sell was much lower than what we are able to do in our new agreement with Funko.
Our original SRP was $19.95, and 5 figures was $100. Funko will be able to produce in much larger quantities and wider distribution, and has a $14.95 SRP, which is $75 for the set. (why others are pre-ordering at $65 is even more surprising, but I can't speak for them.) Regardless, we are aware of the discrepancy in price with the new agreement, so there is a additional, secret figure that will be included in the Super7 pre-orders that will be available only for those who pre-ordered sets of Alien from us, and will not be available anywhere else. (And preorders are long since closed.) We think it will be a nice thank you to everyone who believed in this project and pre-ordered ahead of time, being part of the excitement of the release of this long-awaited line of figures.

Regardless, if you would prefer to get the regular set of 5 through the retailer of your choice, we will refund your pre-order. If you choose to keep your pre-order, you will receive a set of 6 figures instead, and it will be the first figures that arrive domestically.

Please let us know what you would like to do, and we will update accordingly.

Thank you to everyone who has helped making this toy line come true - we have a lot more surprises in store for you!

-brian

 

Don't worry Dril, it's still our factory, our figures, our QC. They look amazing!

 

Everything Super7 makes is great quality stuff. If Brian says they are holding this standard I completely trust his word. Nothing can change my excitement for this release, except elevate it with a new surprise toy.

 

Just to clarify -yes, Funko has distribution about 200x larger than we do, as well as a lot of licenses we are not able to get. Also, the production for Alien is still at our factory, and we are still on the communication, but they oversee the process into a much more streamlined system than we have. Additionally, we are able to move a million times faster into new licenses that would have taken us years to get to, so we have plenty of exciting new lines to announce. It is going to be awesome!

-brian

 

you will just have to wait and see...!

 

I can't be the only one who wants a Wojciehowicz doll, can I?

 

All of the Alien ReAction figures will be carded, just like vintage action figures. Don't pay eBay prices, we will make sure you can get them!